Traditionally, sales teams don’t like the tools that are thrust upon them. This approach of getting the end users involved early allows them to gain traction with members of the sales team before approaching management about paid versions.
#Scratchpad salesforce series software
The bottoms up approach is certainly something we have seen with developer tools and with software for knowledge workers, but companies often take aim at sales through the sales manager, rather than trying directly to get salespeople to use a particular tool. In fact, the company caught the attention of Craft because they were hearing about Scratchpad from their portfolio companies. He says that lead investor David Sacks, who has built some successful startups himself, really got what they were trying to do, and the deal came together fairly easily. We had plenty of runway, but we started to see a lot of bottom-up user growth, this bottom-up motion just really started to take hold,” Salehi told me. “To be honest, it actually wasn’t on our radar to raise again so soon after we raised what I consider a substantial seed.
Co-founder and CEO Pouyan Salehi says that he wasn’t really looking to add capital, but the investors understood his vision and the money will help accelerate the product roadmap.
The company has now raised a total of $16.6 million including the $3.6 million seed round we covered in October. Today, it announced a $13 million Series A led by Craft Ventures with participation from Accel. Scratchpad is an early stage startup that wants to make it easier for sales people to get information into Salesforce by placing a notation layer on top of it.
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